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Playatón 2025: United for the protection of our beaches

a baby turtles on sand

On September 20, in commemoration of World Cleanup Day, Hotel Zuana Beach Resort reaffirmed its commitment to sustainability and the protection of the marine ecosystem by leading a large beach cleanup initiative (“Playatón”) on its beach concessioned by DIMAR and certified with the international environmental eco-label Blue Flag.

During this activity, hotel staff, public service company representatives, and students from nearby communities joined enthusiastically. A total of 22 volunteers, united by a common purpose, collected 34.2 kg of waste that had accumulated on the beach, restoring life and beauty to our coastline.

More than just a cleanup activity, it was an act of awareness and love for the ocean, where we demonstrated that small collective actions can generate a significant impact on the conservation of our natural resources.

With this initiative, Zuana reinforces its leadership as a sustainable hotel, a pioneer in Colombia, inspiring the community and the tourism sector by proudly protecting the environmental heritage we share.